The party named on the shipping bill and bill of lading as the recipient of the goods. For FBA shipments, typically Amazon's warehouse operating entity.
The Consignee is the party named on the shipping bill and the bill of lading as the recipient of the exported goods. Legally, the consignee is who takes title at the destination — the party who signs for the goods and is entitled to customs clearance at the destination country.
For traditional B2B exports, the consignee is usually the same as the buyer (or the buyer's nominated agent). For FBA shipments, the split is common:
Consult your customs broker — Amazon publishes its consignee details per marketplace. Using the wrong consignee can cause delays or refusals at destination customs.
Some shipments also specify a "Notify Party" — a third party (freight forwarder, customs broker at destination) who should be informed on arrival. Notify Party doesn't take legal ownership; it's a communication address.
The Consignee field on the shipping bill is one of the fields customs uses to validate the shipment. Amendments to Consignee after LEO are possible but slow. Get it right on the initial filing.
Amazon publishes standardized consignee details for FBA inbound shipments per marketplace. Your consolidator or customs broker will typically know the correct entity, but verify — Amazon updates these occasionally, and using outdated details causes port delays.